Myntra has come up with a massive discount scheme for customers. It’s probably an effort on Myntra’a side to make sure that it is able to capture a significant chunk of early festive demand. There are two major aspects of this discounting campaign. The first is the flat ₹500 off and free shipping that Myntra is offering to the customers on their first order from Myntra.
Moreover, Myntra is also offering 50 to 90% off on clothes this season. The Myntra poster features Virat Kohli and Anushka Sharma. Myntra is offering more than 6,000 brands and more than 23 lakhs to choose from.
Myntra is likely to give a tough fight to established industry players like Flipkart and Amazon. Amazon and Flipkart have also either come up with or are in the process of coming up with their own discount schemes. It is going to be a tough fight among these companies to grab the largest chunk of the upcoming festive demand.