Microsoft shuts down stores after COVID-19 has endured multiple losses to the company. In the year 2015, Microsoft opened its first ever flag ship physical store. Which was just five blocks away from the iconic Apple cube in Manhattan. Its main competitor. Since, it featured both Surface products and a curated set of partner hardware. It seemed like a threatening move. Moreover, it was a statement from the company. It was getting quite serious in its efforts to rival Apple’s mind share.
COVID-19 Gets To Microsoft
However, today in 2020 which is less than five years later. Microsoft has announced “shuts down stores” phase plan. It will be closing all of its physical stores. At least in their current form. All physically existing stores will be completely shut down given the COVID-19 Pandemic. Especially, given the causalities and extent of infection in the USA. But, the company stated that it plans to‘re-imagine’ four locations. Since these are prime to annual revenue sales. Which include London, NYC, Sydney, and Redmond. Also since these are ‘experience centers’ (AKA showrooms) rather than actual stores.
However, the company doesn’t explicitly say this in official citations. The closing was precipitated by the Novel Coronavirus Pandemic. Furthermore, it’s hard to imagine not having an impact. The company did say the following. Since it is closed, its stores at the outset of the Pandemic. As well as its retail team has been working. In order to help customers transition to the new reality of online workplaces and schools. These include virtual assistance by advanced workers in real time. Firstly, this was an actual plan. Secondly, Microsoft has just finished the Phase 1 of eliminating the physical reality. Therefore, consumers will be fully online when wish to receive any sort of guidance or services from the company.
Although, rather than physical retail locations. Microsoft plans to instead invest in services such as 1-on-1 video support, more tutorial videos, and virtual workshops. It has already taken part in one such module. Where it provided scholarships with Udacity to coding developers around the globe.