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Vikas Purohit, Director of Global Business Group in India at social media platform Meta, has been appointed to lead the strategy and delivery of the charter, which is focused on the country’s leading advertisers and agency partners.
Purohit will report to Arun Srinivas, Meta’s Director and Head of Ads Business in India, according to a statement.
“I am delighted to welcome Vikas to our team as he joins us to shape the role that Meta platforms can play in enabling businesses, supporting India’s economic growth, and building the country’s digital advertising ecosystem,” Srinivas said.
Purohit will oversee Meta’s engagement with India’s largest corporations and the agency ecosystem.
Purohit will lead the company’s strategic relationship with the country’s leading brands and agencies to drive revenue growth across key channels in India, as well as collaborate with the media and creative ecosystems to accelerate the adoption of digital tools by the largest advertisers and agencies.
He will be responsible for the company’s key business vertical teams, agency teams, and business solutions teams.
An Indian Institute of Management, Bangalore alumnus, Purohit comes with more than 20 years of experience in senior business, sales and marketing roles at companies such as Tata CLiQ, Amazon, Reliance Brands, Aditya Birla Group and Tommy Hilfiger.