IDFC Mutual Fund is set to adopt its new brand identity as Bandhan Mutual Fund on Monday, March 13, 2023. Consequently, each scheme of the fund house will be renamed to replace the word ‘IDFC’ with the word ‘Bandhan’. Since the underlying investment strategy, processes, and team continue to remain the same, investors can benefit from the same high‐quality investment approach that the fund house is reputed for.
Sharing more insights about the change in brand identity, Vishal Kapoor, CEO of the AMC said, “Our new name reflects our new sponsorship, and we are proud to now be a part of the Bandhan Group. Backed by the legacy, goodwill, and inclusiveness that our Sponsors represent, we are confident that our investors will continue to benefit from the same passion, expertise, and focus that they have experienced over the years. With a collective ambition of growing even faster, we are excited about the journey and opportunities that lie ahead. Our new brand identity is a testament to the universality of our commitment and the strength of our resolve to help every saver become an investor.”
The fund house brings together a strong foundation in serving investors through a slew of well-defined products and a deep commitment to empowering communities. At the heart of this rebranding, which includes a change of the name and the logo, is the belief that financial security and prosperity are not just for the few, but for everyone. This rebranding to become Bandhan Mutual Fund marks a new chapter in the fund house’s journey and is expected to bring fresh energy to its business. Starting Monday, investors can access the fund house’s new website https://www.bandhanmutual.com.