Google’s parent company Alphabet Inc shuts down internet balloon business ‘Loon’

Google parent Alphabet Inc is shutting down its internet balloon business, Loon, which aimed to provide a less expensive alternative to cell towers. The company declared on Thursday, “The road to commercial viability has proven much longer and riskier than hoped.”

Alastair Westgarth, CEO Loon said, “Loon’s legacy would include advancing helium balloons to last hundreds of days in the sky and developing communications equipment that could deliver cell coverage across an area 200 times bigger than an average tower can.”

Loon was founded in 2011 and since then it aimed to bring connectivity to areas of the world where building cell towers are too expensive or difficult to reach via balloons. But the wireless carriers have triggered the Loon buyers of its technology and have questioned its technical and political viability.

“While we’ve found a number of willing partners along the way, we haven’t found a way to get the costs low enough to build a long-term, sustainable business,” said Westgarth.

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