Flipkart Group acquires gaming startup Scapic to offer 3D shopping experience
Walmart-owned Flipkart Group has acquired a 100% stake in augmented reality (AR) start-up Scapic in a bid to enhance its immersive shopping experience capabilities for customers, to provide deeper camera experiences, virtual storefronts, and new opportunities for brand advertising on its platform the e-tailer said.
Bengaluru-based Scapic is a cloud-based platform that enables the creation and publishing of Augmented Reality (AR) and 3D content, currently serving clients across e-commerce and marketing.
“At the Flipkart Group, we are focused on providing Indian consumers experiences that make shopping online a seamless and more enjoyable experience. This year has accelerated online adoption—be it education, communication, or shopping. As we make investments that focus on developing and nurturing the retail ecosystem, we are also committed to making our platform easier to navigate and richer for consumers in terms of content and experience,” said Kalyan Krishnamurthy, chief executive, Flipkart Group.
This three-year-old startup is also expected to boost shopping experiences for its social commerce platform, Flipkart-owned Myntra, and 2GUD, which looks to leverage AR capabilities.
“Customers now require better visuals than ever before. The AR start-up Scapic is building visual technology that brings products to life using Augmented Reality and 3D. Advancements by the Scapic team in the field of AI, Computer Vision, and AR have made this change possible. Scapic’s no-code platform helps create immersive experiences across categories such as fashion, furniture & electronics,” said V.K. Sai Krishna and Ajay P.V., co-founders, Scapic, in a statement.