Facebook Shops: Mark Zuckerberg enters the e-commerce industry

While the coronavirus pandemic is forcing people to stay home, small and medium businesses are looking for opportunities to take their business online. Global giants too are stepping up and helping these businesses establish an online presence.

In a similar attempt, Mark Zuckerberg, CEO, and Founder of Facebook has launched Shops, an e-commerce platform that can be accessed through Facebook and Instagram at the moment. Later on, he wishes to expand it to Whatsapp as well.

In a live session on Tuesday, Mark Zuckerberg announced the launch of Facebook Shops and said,” Our goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use our apps to connect with customers. I think this particularly important right now because so many small businesses are moving online to deal with the economic fallout from Covid-19.”

Although both Facebook and Instagram had options like Marketplace and Shop, they were not comprehensive platforms. In the Marketplace feature, users could only sell their belongings and not run a full-fledged business. On Instagram, the Shop option simply redirected the user to the merchant website. With Facebook Shops, buyers can make purchases on the application itself. Here’s a video that explains how the feature works:

See video: https://www.facebook.com/facebook/videos/607738026499419/

Additionally, Facebook Shops will also allow users to communicate with the sellers through messaging apps like Messenger and Whatsapp. Soon, sellers, brands, and creators will be able to tag products from their Facebook Shop or catalog before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase. This will be a major advantage for small businesses and influencers too.

Facebook has partnered with Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics to help reach out to small businesses and guide them through the process of establishing their presence on Facebook Shops.


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