Cure.fit is a Bengaluru based health tech platform. The company said in a press note that they’ve hived off its health food vertical eat.fit into a separate business vertical. Eat.fit will be an independent business body. They said that this progress is part of a larger digital strategy. The present focus for the company is to build a range of healthy and safe Indian dishes.
Eat.fit currently operates across 15 kitchens in 2 cities and has served over 1.5 million users till date. With this move, eat.fit will be run as a separate entity with its own management team and its own sponsor. It will continue to sell on cure.fit.
Mukesh Bansal , founder of cure.fit said that the decision for a separate body will allow them to dedicate more time and resources in an efficient manner to make the business grow and deliver value to our consumers, and we hope that doing so can help us deepen our impact in the cloud kitchens and food delivery category in India.