Bollywood megastar Amitabh Bachchan has been roped by Crypto exchange, CoinDCX, as its first-ever brand ambassador. Through this, CoinDCX will raise awareness about crypto and generalise it as a growing asset class.
Bachchan will be the newest face of a campaign that will focus on familiarising crypto as an asset class. According to the startup, Indians have been interested in investing in crypto. Regardless, the need for raising awareness is needed on safe crypto investments.
CoinDCX will be conveying through Bachchan that it is at the lead regarding the safety of its users and complying with the regulations. Additionally, the brand strives to educate users about the crypto area.
“We are honoured to have Bachchan as our brand ambassador. Being a crypto investor himself and having recently launched his own NFT (non-fungible token), Bachchan is well-versed in the crypto space. His knowledge will prove valuable in building trust and credibility amongst new users. We are certain that his association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us,” said Sumit Gupta, co-founder and chief executive officer, CoinDCX.
In India, the crypto industry has been receiving well, slowly growing over the years, with millions of Indians appearing as early adopters of the crypto asset class.
To improve the faith and reliability of India’s quickly growing cryptocurrency and digital asset industry, In August, CoinDCX joined the Advertising Standards Council of India (ASCI), a self-regulating voluntary organisation based on the advertising industry.
After raising $90 million in its Series C funding round, the exchange recently became India’s first crypto unicorn, led by Facebook co-founder Eduardo Saverin’s B Capital Group and other investors.