Chingari collabs with Dekho to introduce ‘Infotainment’

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Chingari, an Indian video-sharing social network service has collaborated with Dekho, an application that learns your taste in movies, TV shows and web series, and recommends what to watch across various platforms. With their alliance, they aim to introduce ‘infotainment’ which provides a combination of information and entertainment through media, usually short-video clips or television.

Chingari plans to showcase more accessible, sharable, and credible news video content with their newfound partnership. The news and information would be simplified by creating summaries of important and interesting news across the genres of politics, business, entertainment, international and national updates and so on.

Particularly targeting the Indian audience, the tie-up is designed for Hindi speaking consumers in the world. It is advantageous for Chingari as it will boost the content accessibility in the genres mentioned above, for the news consumers of Dekho. According to a statement released by Chingari, their partnership with Dekho will allow access to global breaking and trending news.

Sumit Ghosh, Co-founder and CEO of Chingari, said, “We are delighted that Chingari users will now have access to the latest news and happenings across the world from Dekho. Our aim is to provide a seamless experience to our millions of users to keep themselves updated with the events occurring around the world along with creating and watching interesting content.”

Deepak Salvi, COO and Co-founder of Chingari, said, “We are glad to have Dekho as an official news partner with us. This partnership will change how users are going to view the news nowadays. As over period of time, on the go news consumption has been evolved.”

Chingari had previously collaborated with NH Studioz in October 2020 to expand into movies and understand the level of interest of their consumers.

Chingari is an Indian video-sharing social network service where people can record and share short video clips. It was launched in Google Play Store in November 2018. it rose to fame after the Indian government banned TikTok, a similar short-video sharing platform. According to the company, it gained over 30 million users in India as of September 2020.

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