Ashneer Grover, a co-founder of BharatPe, and his wife Madhuri Jain’s venture, Third Unicorn, has launched CrickPe, a fantasy sports app which focuses on cricket, to rival on My11Circle , Games24x7, Mobile Premier League, and Dream11.
This launch comes before the famed Indian Premier League (IPL) tournament, which is scheduled to start the next week. Grover tweeted about this development on March 23.
With CrickPe, players over the age of 18 can create a virtual team of cricket players and compete in paid contests to earn cash prizes based on how well they perform in real games. CrickPe charges a 10 percent platform fee of the total funds received for for any public or private contest.
On March 23, Grover posted this announcement to his official Twitter handle. Also, he shared download links for the app from the Google Play store and the Apple store.
“CRICKPE ! Biggest revolution in Cricket since IPL – only fantasy game paying cricketers for performance ! Where you win – cricketer wins – cricket wins !!” he stated in the tweet.
Biggest revolution in Cricket since IPL – only fantasy game paying cricketers for performance !
Where you win – cricketer wins – cricket wins !!https://t.co/virVGj27DThttps://t.co/Jl0mu4lFXO@crickpe_app pic.twitter.com/uQuxXEnk4c
— Ashneer Grover (@Ashneer_Grover) March 23, 2023
The Google Play store’s application description stated.“CrickPe is India’s most unique and powerful fantasy cricket gaming app, where ‘Cricket Wins’ every day! It is the only fantasy cricket app in the world where with every match, the actual playing cricketers, cricketing bodies, and real team owners win cash rewards, along with the fantasy game-winners.”
“You also get to shower love (rewards) on all your favorite cricketers across teams and formats. And CrickPe is ONLY about CRICKET – India’s real passion in sports,” it continued.
CrickPe is currently allowing users to enter tournaments for IPL matches that start on March 31, 2023, with the goal to profiting on the upcoming IPL tournament.
IPL tournaments are often significant for fantasy sports platforms as they witness peak player usage and help in significant user acquisitions to grow their respective user bases.
The ability for users to tip their favourite cricketers, that appears to be inspired by people tipping their favourite creators across various creator platforms, is one of the key features that currently seems to set CrickPe differentiate itself from its rivals. Cash rewards can be sent, ranging from Rs 100 to Rs 100,000 per cricketer per financial year.
Starting in June 2023, CrickPe will take a 10 percent fee from the transaction if the cricketer accepts the cash reward. The cash reward will be returned to the user’s CrickPe account if the cricketer refuses it and does not claim it within 90 days.
However, CrickPe makes it quite clear inside its terms that they are not acting as “agents of cricketers” and that it is “not under a legal contract to collect any money on their behalf.” It stated that Crickpe should “solely be acting as your agent in offering this cash reward.”
Grover announced on the social site Twitter last year that he is ready to re-enter the business world and has plans to build another “unicorn” as he celebrated his 40th birthday. He wrote on Twitter, “Time to disrupt another sector. It’s time for the Third Unicorn.”
The other two unicorns Grover was affiliated with were BharatPe and Grofers.