Amazon acquires podcast producer Wondery at undisclosed amount
On Wednesday, Amazon signed a deal to acquire the popular podcast production company Wondery, in a move which boosts the US tech giant’s efforts to round out its offerings from its music platform.
“Together with Wondery, we will continue to bring more customers to streaming as we expand selection and ensure we are a destination for our customers to find, discover, and listen to the creators and artists they enjoy,” Amazon’s music team said in a blog post.
The deal was signed on undisclosed terms. According to reports, Wondery was demanding $300 million (roughly Rs. 2,200 crores).
Amazon in a statement said, “The deal, which has not yet been finalised, will allow Amazon Music subscribers to listen to Wondery podcasts through a variety of providers”.
According to Industry tracker Podtrac rankings, Wondery is the fourth most listened to podcast publisher in the US in November, with more than 9 million people tuning in to its audio programs.
Podcasts have gained huge popularity in recent years, with people tuning in to hear compelling real or scripted stories as well as interviews.