Zeta and RBI join forces launching a fintech breakthrough with UPI credit lines

Zeta, a significant player in fintech, has unveiled its latest offering in response to the Reserve Bank’s introduction of the UPI credit line scheme. This new digital credit-as-a-service solution is aimed at banks, allowing them to leverage the UPI credit line scheme efficiently. Founded by Bhavin Turakhia and Ramki Gaddipati, Zeta is eyeing a share in the projected $1 trillion market by 2030. 

In conversation with… Bhavin Turakhia, CEO and co-founder of Zeta


Ramki Gaddipati, Zeta’s global chief technology officer and chief executive for the Asia-Pacific region, anticipates the product will streamline credit distribution for banks efficiently.

Looking beyond India, Zeta is focusing on expanding its reach to small and medium-sized banks in the United States. With a presence in Dubai, the UK, North America, Latin America, Europe, and Asia, Zeta is strategically positioned for global expansion. Despite a hefty investment of over $360 million in its global banking platform, Zeta is on track to achieve profitability soon, buoyed by funding exceeding $340 million, including investments from SoftBank and Mastercard, resulting in a valuation of $1.45 billion.