Fast-food enterprise McDonald’s franchise for West and South India, Westlife Development, has lined up a huge enlargement plan as it reaches 25 years of service in the nation. The company intends to invest Rs 800-1,000 crore in different businesses and open up around 200 outlets in the next three-four years.
In a statement, Westlife said that it is marking its 25 years in India. On this occasion, Vice-Chairman Amit Jatia noted that in the past 25 years, the firm has made a meaningful mark in the nation and is looking forward to greater steps in the upcoming years.
“The company will look at adding another 150-200 stores in the next 3-4 years. It will strengthen its leadership position in the burger, chicken and beverage segments further and aid the growth of the organised eating out market.”
According to the company, the investment will aim to increase the footprint, menu modifications, establish its supply chain, enhance its omnichannel presence, and elevate the buyer experience. All these actions are assumed to produce 6,000-8,000 direct and indirect employment roles within the industry, Jatia said.
To commemorate its 25th year in India and to furthermore sustain its influence in the burger category, the company lately revealed a series of indulgent gourmet burgers. Westlife continued that the next growth phase would see the company use more cutting-edge technology and data analysis tools as it strives to give consumers a personalised, feature-rich experience.
