TVS Motor Company has launched the TVS Apache RTR 310 in Morocco, marking a significant milestone in the African premium motorcycle market. The launch event took place on March 28, 2026, in Casablanca, where the company introduced the bike that combines 40 years of racing heritage with cutting-edge technology.
The TVS Apache RTR 310 is designed to offer a thrilling riding experience, featuring track-bred agility and class-leading power delivery. It is equipped with advanced rider-centric technologies, including a bidirectional quickshifter, race-tuned linear stability control, and a dynamic class D LED headlamp. The motorcycle also boasts a unique reverse-inclined DOHC engine, which delivers a peak power of 35.6 PS at 9,700 rpm and maximum torque of 28.7 Nm at 6,650 rpm.
Morocco, the first African market to receive this model, is strategically important for TVS Motor. The country’s two-wheeler industry has grown by 42% in the last year, with the 201–350cc premium segment rapidly expanding. The Apache RTR 310 aims to capture this market by offering unmatched performance and a unique riding experience.
Rahul Nayak, Senior Vice President of International Business at TVS Motor Company, expressed confidence in the Moroccan market, stating that the launch is a testament to the brand’s commitment to performance motorcycling in Africa. Omar Messouidi, Managing Director of Motorsport Maroc, highlighted the investment in training the service network to ensure a world-class ownership experience for RTR 310 owners.
The TVS Apache RTR 310 is available in four variants: Arsenal Black (with and without Quickshifter), Fury Yellow, and Sepang Blue. Pricing details are available through local dealers.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).