The ‘X’ sign has been removed from former Twitter’s San Francisco headquarters after receiving complaints

The giant glowing “X” sign installed on the roof of the company’s downtown office has been removed from the San Francisco headquarters of the company formerly known as Twitter just days after it was installed. On Monday, the San Francisco Department of Building Inspection said that it received 24 complaints about the unpermitted structure over the weekend. Complaints included concerns about its structural safety and illumination.


According to sources, the complaints also included criticisms that the display wasn’t permitted and was a nuisance and that its flashing lights made it hard for residents to sleep.



The complaints that were filed last Friday also said the old Twitter sign on the side of the building, which police had stopped workers from dismantling, was in an “unsafe condition” and that a city inspector had visited the headquarters and requested access to the roof where the “X” sign was installed, but had been denied by the company. An X representative reportedly explained to the inspector that the “X” structure was a “temporary lighted sign for an event.”


Last week, an investigation was launched by the city officials into the company’s headquarters following the installation of the sign.


According to Patrick Hannan, the spokesperson of the Department of Building Inspection, a “building permit is required to make sure the sign is structurally sound and installed safely.”


Hannan in his statement stated, “Planning review and approval is also necessary for the installation of this sign. The city is opening a complaint and initiating an investigation.”


This comes after a week, Elon Musk announced the rebranding of Twitter, changing his profile avatar to an X logo and posting promotional content featuring “X”s.


X, which was officially purchased by Musk last October, has undergone a slew of controversial changes in the months since, including limiting the number of direct messages a user can send and how many tweets they can see.