According to reports cited by CNBC TV-18 on August 31, Reliance Industries bought the soft drink brands Campa and Sosyo from Pure Drink Company as part of its ambition to expand the FMCG industry.
The company is set to compete with Pepsi and Coca-Cola in the beverage sector as a result of the acquisition of the venerable Campa brand.
The relaunch of the brands is anticipated for this year. The acquisition news was revealed just a few days after Isha Ambani, director of Reliance Retail Ventures Ltd, declared on August 29 that the company’s retail arm would enter the FMCG market.
“I am excited to announce that this year, we will launch our fast-moving consumer goods business. The objective of this business is to develop and deliver high quality, affordable products which solve every Indian’s daily needs,” said Ambani.
With this move, Reliance Retail would enter a market worth more than $110 billion in the nation and face off against FMCG behemoths like Hindustan Unilever, Nestle, Britannia, etc.
Through the sale of its many private brands in its supermarket chain stores, including Reliance Smart, Reliance Mart, and JioMart, Reliance Retail already has a presence in the market. Some of the company’s FMCG private label brands include Yeah! Colas and Snac Tac noodles. The company’s private labels account for 65% of its income, including that from the fashion and lifestyle sector.
