Pauket Revolutionizes Marketing with Innovative CaaS Platform, Empowering Merchants and Delighting Consumers

Recently initiated in 2023, Pauket is a forward-thinking venture founded by Mr. Sudarsan Babu and co-founder Ms. Srividya Rajagopal. This CaaS (Coupon as a Service) platform introduces a leading-edge marketing solution with a focus on improving marketing ROI and growing revenue.

“During his nine-year expedition in the startup arena, coupons proved indispensable in generating targeted demand for all of his earlier ventures. Coupons were indispensable in generating targeted demand for all of his earlier ventures. A more significant opportunity, however, arose: the possibility of making coupons smarter, universally applicable, and accessible to all. This discovery sparked a search for a solution, which led to the formation of a platform that shifts the emphasis from coupon demand to coupon supply. Thus, Pauket.Inc., a CaaS (Coupon as a Service) platform, came into being “, revealed Sudarsan Babu, the founder of Pauket.


Ms. Srividya Rajagopal began her professional journey at PayPal, serving as a product manager on a team devoted to preventing fraud. When PayPal acquired Honey, an online discount platform, she transitioned to a leadership role within the dispute management team. This $4 billion integration brought forth a remarkable cashback program, enabling consumers to swiftly earn rewards from merchant offers.

As a pivotal member of the team, she played a significant role in crafting the system that gathers reward points from various products. Her dedication, channeled through Honey’s cashback and discounts, contributed to consumers saving a noteworthy $200 million. Recognizing a gap in the market, she ventured beyond her comfort zone to co-found “Pauket,” a tech startup aimed at assisting local businesses in their digital journey, offering compelling deals through a consumer app. As a co-founder of Pauket, Ms. Srividya Rajagopal leads this innovative pursuit.

In what way is Pauket special?

Pauket operates as a CaaS (Coupon as a Service) platform with a focus on redefining the coupon and voucher paradigm. Merchants can use this platform to create powerful promotional campaigns that help drive sales growth and increase brand visibility.

At its heart, the philosophy is to improve the quality of coupon supply rather than focusing solely on demand volume. Users can seamlessly create attractive campaigns tailored to increase conversion rates with Pauket. In addition, the platform grants users the capability to monitor campaign performance in real-time.

Key Principle: Digitize, Distribute, Track

Furthermore, their dedication extends beyond the creation of campaigns. Pauket introduces the Pauket Claim app, which aims to make coupon redemption easier for consumers. This app eliminates the hassle of paper coupons as well as the uncertainty associated with redemption processes.

Pauket’s commitment is reflected in its strategy, which stands out for its simplicity, efficiency, and effectiveness. The platform’s primary goal is to support merchants in their business growth efforts while also providing valuable deals and discounts to consumers.

Pauket forms partnerships with a broad range of domains, encompassing product companies, service providers, educational institutions, e-commerce enterprises, branding and advertising agencies, and marketing specialists. The team cherishes its collaborations with esteemed clients like MGM Dizzee World, Mind & Mom, Anjappar, Triumph Holidays, Toni & Guy, and numerous others.