Meesho” is actually a short form of ‘Meri Shop’ which was found on 13 August 2015 by Vidit Aatrey and Sanjeev Barnwal. It provides stylish and top-quality products related to lifestyle at low and wholesale prices. Meesho is the right place if you love having options as you are free to choose according to your liking from over 40-50 lakhs of top quality products from numerous categories.
Meesho in just a couple of years has become a million-dollar company! Meesho’s brand image is quite similar yet different from high-end companies eg. Amazon, Flipkart, etc. Though the structure of all three companies is B2C in nature. Something that affected Meesho’s Marketing budget was that it is more locally sourced than the rest. This increased the contribution in small business sectors which Meesho enables to bring an income. Though it has cons to it that it brings a gateway to more unidentifiable identities and buyers to fool customers as well as resellers at times too.Meesho usually strives to use the main elements of marketing mix to promote its brand or product in the market which consists of typical 4Ps which are Price, Product, Promotion, and place. As the majority of Meesho’s buyers and sellers are women, its communication mainly centers around the motto of Women Empowerment with a mission to help women achieve independence financially as well. Meesho has collaborated with various influencers to get the brand promoted on their successfully run social media handles. They have roped in Devoleena Bhattacharjee, Paras Bhushan Kalnawat, and others so far. Taking the advantage of ‘the meme trend‘ Meesho has also started offering discounts and offers through them. Taking famous dialogues and molding them to convey Meesho’s messages is one of the great ways of marketing.
Despite e-commerce giants sharing an owning a major chunk of the industry in the country for years now, Meesho seemingly emerged as a disruptor that catered to the Indian audience’s needs and monetary capacities.With campaigns like ‘Sahi sahi lagao na’ and ‘Meesho pe sab Kuch’, the brand tries to tell the users how their needs can be met at Meesho, without the hassle of going out and giving a higher price.
