Lemon Tree Hotels Limited has announced the rebranding of its Whitefield, Bengaluru property from Keys Select by Lemon Tree Hotels to Keys Prima by Lemon Tree Hotels, effective from 1st April 2026. This strategic upgrade is designed to meet the increasing sophistication of demand in the market.
The transition to the Keys Prima portfolio represents a significant move up the value chain, with enhanced design, contemporary spaces, elevated service, and a stronger food & beverage and events proposition. The repositioning aims to capture higher-yield business segments while strengthening the hotel’s appeal to premium corporate travellers and large-format MICE (Meetings, Incentives, Conferences, and Exhibitions) and social demand.
Situated in Whitefield, one of Bengaluru’s most established IT and commercial corridors, the hotel is at the heart of a dense ecosystem of global capability centres, technology parks, and multinational offices. With ongoing infrastructure development and sustained office absorption, the micro-market has evolved into a high-demand, year-round business destination, with growing spillover into leisure and extended stays.
The hotel offers 222 well-appointed rooms and suites, designed for the modern business traveller, along with extensive banquet and meeting facilities that enable it to effectively capture corporate and MICE demand. Dining and social experiences have been strengthened, with Keys Café and Unlock Bar positioned to drive both in-house engagement and local footfall. Recreational amenities, including a fitness centre and swimming pool, further enhance the overall guest experience.
Commenting on the rebranding, Mr. Vishvapreet Singh Cheema, President, Lemon Tree Hotels, said, “The repositioning of our Whitefield hotel to Keys Prima is a strategic step aligned with the evolving demand dynamics of Bengaluru’s business landscape. As the market matures, we are seeing a clear shift towards more premium, experience-led stays within the midscale segment. This upgrade, driven by significant investment in the property and extensive renovations, has revitalised the hotel and delivers a refreshed, elevated stay experience for our guests. It also allows us to better align with emerging guest expectations, while unlocking higher value across corporate, MICE, and social segments. Bengaluru continues to be a key market for us, where we currently operate six hotels across key micro-markets. This networked presence enables us to cater to diverse demand segments, while offering scale and flexibility to our corporate partners.”
Keys Prima by Lemon Tree Hotels represents the brand’s elevated midscale offering, bringing together contemporary design, enhanced service, and thoughtfully curated experiences for the modern traveller.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).