
Cult.fit has purchased a controlling investment in F2 Fun & Fitness India in order to become the master franchise partner for Gold’s Gym in India. The terms of the transaction were not disclosed by the corporation.
Gold’s Gym is a famous fitness chain with more than 140 locations in 90 cities. It is present in Tier 1, 2, and 3 markets. “In the future years, Cult.fit will invest in increasing the income of current Gold’s Gym locations through top-of-the-line marketing efforts, integrated technology, and supporting centre development through franchisees,” according to the firm.
Through the relationship, the firm will also provide its centre-tech package and customer app to all Gold’s Gym locations, as well as strive to extend the Gold’s Gym brand across major regions such as Sri Lanka, Bangladesh, Maldives, Nepal, and Bhutan.
Bishnu Hazari, Chief Financial Officer of Cult.fit, stated that the deal with Gold’s Gym in India comes at a vital time for the fitness industry, which is only beginning to heal from the virus outbreak. “This acquisition greatly reinforces Cult.fit’s leadership position in the Indian fitness space. It also provides stronger impetus to our growth going into 2023, and enables us to seriously think about going public.”
Cult.fit completed a $150 million Series F financing, headed by meal delivery platform Zomato with $100 million, in December of last year, and joined the ‘unicorn club’ with a valuation of roughly $1.5 billion.