VIP Clothing Limited, one of India’s most iconic innerwear and lifestyle brands, announced on Monday that it has expanded its retail footprint by partnering with Lulu Malls across the country.
The expansion will allow VIP Clothing to showcase its complete portfolio, including its flagship VIP brand, Frenchie, Frenchie X, and the Yuva Series, catering to diverse style and comfort needs of men.
“Partnering with Lulu Mall, one of India’s most admired retail chains, is a significant step in strengthening VIP Clothing Limited’s reach and accessibility. This collaboration ensures that consumers across India can experience our legacy of comfort, quality, and style in a world-class shopping environment,” said Sunil Pathare, Chairman and Managing Director of VIP Clothing.
The Lulu Mall outlets will feature exclusive product displays, engaging brand experiences, and impactful visual merchandising. This move aligns with VIP Clothing’s broader strategy to strengthen visibility in modern retail spaces and provide affordable luxury to everyday consumers.
With a legacy of over five decades, VIP Clothing continues to build on its reputation as one of India’s most trusted names in innerwear, while also expanding its international presence.
