United Breweries Limited (UBL), India’s largest beer manufacturer and a part of the HEINEKEN Company, has introduced Amstel Grande to the West Bengal market. This premium strong beer, rooted in Amsterdam’s rich brewing heritage of over 150 years, aims to redefine beer excellence in India’s premium segment.
Crafted with slow-brewing techniques, Amstel Grande offers a rich, smooth taste derived from high-quality barley, Dutch yeast, and selected hops. This unique brew, free of added sugar, has undergone extensive global and local consumer testing, achieving top rankings for its flavor and quality. Packaged with a design that reflects Amsterdam’s iconic architecture and canals, it brings a touch of Dutch charm to Indian consumers.
Commenting on the launch, Vikram Bahl, Chief Marketing Officer of United Breweries Limited, said, “We are thrilled to bring Amstel Grande to West Bengal. This premium strong beer caters to the refined tastes of Indian consumers, blending global quality with local relevance. With its superior craftsmanship, we aim to establish it as a preferred choice for premium beer enthusiasts.”
Priced competitively at ₹110 for a 330ml bottle and ₹210 for a 650ml bottle, Amstel Grande is now available across major outlets in West Bengal.
