Duroflex, a leading sleep solutions brand in India, has teamed up with Unicommerce to streamline its e-commerce and retail operations while improving customer experience. With 3,000+ outlets across the country, Duroflex operates through multi-brand outlets, exclusive stores, and Innovate Experience Centres in select metros.
By leveraging Unicommerce’s advanced multi-channel order management and warehouse management systems, Duroflex aims to expand its digital presence and enhance operational efficiency. The partnership also supports the growth of Sleepyhead, its online-first D2C brand offering recliners, sofas, sofa beds, mattresses, and bed frames.
With Unicommerce’s Uniware platform, Duroflex will automate order processing across its website and major marketplaces. This ensures faster, error-free fulfillment via a unified dashboard, improving the overall shopping experience.
Key Benefits of the Partnership:
-
Seamless Store Orders: Customers can place orders in Duroflex Experience Centres, with products delivered from the nearest warehouse.
-
Optimized Inventory Management:Real-time inventory tracking reduces stock discrepancies and improves supply chain efficiency.
-
Intelligent Delivery Estimates: Custom timelines for bulky products enhance logistics efficiency.
-
Hassle-free Returns: Automated return processing ensures a quick resolution without customer service delays.
With 80+ stores and 20+ warehouses, Duroflex is set to redefine its omnichannel strategy with Unicommerce’s technology, ensuring a smoother shopping journey for its customers.
