Tata Consultancy Services (TCS) has renewed its multi-year strategic partnership with Marks & Spencer (M&S), extending a collaboration that has been in place for over a decade. The renewed agreement reinforces TCS’s role as a key technology partner as M&S pushes ahead with its large-scale digital transformation.
The partnership is centred on helping M&S evolve into a fully omnichannel and data-driven retailer, supported by modern, best-in-class technologies. As part of this transformation, TCS will deploy advanced Artificial Intelligence capabilities, backed by its deep domain expertise and one of the largest global AI talent pools. The aim is to build a future-ready platform that can support long-term growth while delivering a more seamless and personalised customer experience.
Technology transformation continues to be a core strategic priority for M&S as it invests to strengthen its market position. The retailer is increasingly focusing on integrating digital capabilities across its operations, ensuring that both online and in-store experiences are connected and efficient. The continued partnership with TCS is expected to accelerate this shift by bringing in cutting-edge AI solutions and digital expertise.
Sacha Berendji, Operations Director at M&S, noted that having the right partners with access to the latest developments in AI and digital innovation is critical for the company’s growth plans. The extension of the TCS partnership reflects confidence in its ability to work alongside M&S’s in-house teams and help drive the transformation agenda forward.
Krishnan Ramanujam, President of the Consumer Business Group at TCS, described M&S as an iconic brand that has consistently remained at the forefront of retail innovation. The long-standing relationship between the two organisations has enabled TCS to develop strong contextual knowledge of M&S’s business, which has played a key role in shaping its digital journey so far.
With the renewed agreement in place, TCS will continue to bring enterprise-scale AI capabilities, engineering strength, and deep retail expertise to the table. The collaboration is expected to enhance business agility, support innovation, and help M&S build a future-ready retail ecosystem in an increasingly competitive and technology-driven market.