Greaves Electric Mobility Private Limited (GEMPL), the electric mobility division of Greaves Cotton Limited, has announced a strategic partnership with Shriram Finance to accelerate the adoption of electric three-wheelers (3Ws) in India. This collaboration aims to make Greaves 3 Wheelers more accessible through tailored financing schemes, including attractive down payment options and flexible EMI plans.
Key Highlights of the Partnership
- Tailored Financing Solutions: Through this partnership, customers will have access to tailored financing solutions, making the Greaves 3W range more affordable. The collaboration is set to drive last-mile mobility across both passenger and cargo segments.
- Shriram Finance’s Pan-India Reach: With Shriram Finance’s extensive network across India, the partnership will help in the wider adoption of Greaves 3Ws, contributing to sustainable and efficient transportation options.
- Vision “Har Gully Electric”: The partnership supports GEMPL’s vision of “Har Gully Electric,” aiming to make its 3W product range, including Greaves 3 Wheelers, Eltra City, and Eltra Cargo, more accessible to consumers across the country.
- Leadership Comments: K Vijaya Kumar, Executive Director and CEO of Greaves Electric Mobility, emphasized that easy and accessible financing is key to accelerating 3W adoption in India. This partnership is positioned to offer customers better financing choices, thereby promoting sustainable mobility. Gopinath TA, Assistant Vice President of Shriram Finance, highlighted the collaboration as a significant step towards making India a global hub for electric vehicles (EVs) and improving access to mobility for last-mile passenger and cargo movement.
The agreement, signed in the presence of key executives from both companies, marks a significant effort towards driving sustainable transportation in India and supporting the country’s EV goals.
