Godrej Jersey, a prominent brand under Creamline Dairy Products Limited, an unlisted material subsidiary of Godrej Agrovet, has launched its aggressive 3×3 strategy for the financial year 2025-26. This forward-looking approach focuses on three hero categories—Badam Milk, Paneer, and Curd—alongside three strategic goals: increasing household penetration, expanding market presence, and driving product innovation. The company aims to reach ₹1,000 crore topline revenue in the Andhra Pradesh and Telangana (APT) markets over the next two years.
As part of this initiative, Godrej Jersey is ramping up investments in research and development, with a projected 50% increase in R&D spend in FY26. This includes the launch of innovative dairy offerings designed to appeal to changing consumer preferences. Among the key product enhancements is the new single-use paneer pack that includes a QR code linking to recipes by chef Teja of Vismai Foods.
To elevate brand visibility, the company is adopting next-gen marketing tactics including high-profile endorsements from actor Rana Daggubati (for Badam Milk) and chef Teja. The goal is to strengthen its presence across 20,000 outlets in Telangana in the coming year, and further scale distribution through modern trade and quick commerce platforms.
CEO Bhupendra Suri highlighted that the strategy is designed to reinforce Godrej Jersey’s leadership in value-added dairy products. Meanwhile, Shantanu Raj, Head of Marketing, emphasized the brand’s focus on consumer-first innovation to meet rising demand for thick curd, premium paneer, and ready-to-drink beverages in South India.
With this 3×3 Leapfrog Strategy, Godrej Jersey is preparing for a transformative growth phase, aligned with its broader vision of becoming a dominant dairy brand in southern India.
