EaseMyTrip partners with Penang Convention & Exhibition Bureau to boost Indian tourism to Penang

EaseMyTrip, a leading online travel platform, has signed a Memorandum of Understanding (MoU) with the Penang Convention & Exhibition Bureau (PCEB) to promote Penang as a premier destination for Indian travelers. The partnership aims to enhance travel experiences through innovative campaigns and tailored offerings.

Key Highlights:

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  1. Dedicated Penang Microsite:
    • EaseMyTrip will create a Penang-specific page showcasing attractions, itineraries, and travel insights tailored to Indian travelers.
  2. Targeting Niche Tourism:
    • Focus areas include destination weddings, wellness tourism, and MICE (Meetings, Incentives, Conferences, Exhibitions) travel.
    • Tailored itineraries will be crafted to attract these segments.
  3. Data-Driven Marketing:
    • EaseMyTrip will leverage data analytics to share insights on Indian traveler preferences, booking trends, and high-demand periods with PCEB.
    • The partnership aims to expand Penang’s reach in Tier 2 and Tier 3 cities in India.
  4. Exclusive Offers and Loyalty Programs:
    • Integration of Penang-specific promotions into EaseMyTrip’s loyalty programs to encourage repeat visits.
    • Launch of travel packages featuring Penang-centric experiences.
  5. Sustainability and Growth:
    • The two-year partnership underscores a commitment to sustainable and innovative tourism.
    • Aims to strengthen cultural and economic ties between India and Penang.

Statements from Key Stakeholders:

  • Nishant Pitti, Chairman & Founder of EaseMyTrip:

    “This partnership signifies a remarkable step in redefining travel experiences for Indian tourists. With Penang’s vibrant culture and our expertise in customer engagement, we aim to make Penang a go-to destination for travelers seeking unique and immersive experiences.”

  • Ashwin Gunasekeran, CEO of PCEB:

    “We are thrilled to join hands with EaseMyTrip to introduce Penang to a larger audience in India. By leveraging EaseMyTrip’s digital reach and expertise, we are confident this collaboration will open new doors for Indian travelers to discover Penang’s charm.”

    • YB Wong Hon Wai, Penang State Executive Councillor for Tourism and Creative Economy:

      “India is one of our key target markets, and this partnership will significantly boost our visibility, especially in the business and MICE sectors.”

About EaseMyTrip:

Founded in 2008, EaseMyTrip is one of India’s largest online travel platforms, offering air tickets, hotels, holiday packages, and other travel solutions. With offices across India and international subsidiaries in major countries, EaseMyTrip has been bootstrapped and profitable since its inception.