EaseMyTrip, one of India’s prominent online travel platforms, has announced a strategic partnership with Hyperface, Asia’s first Credit Cards as a Service (CCaaS) platform. This collaboration aims to elevate EaseMyTrip’s card management capabilities by providing comprehensive card solutions for its customers, enhancing their travel experience with tailored benefits and rewards.
Through this partnership, EaseMyTrip will improve its co-branded credit and debit card programs by leveraging Hyperface’s expertise in customer onboarding and personalized campaigns. The goal is to boost customer engagement through digital-first, seamless experiences. The collaboration also includes plans to launch new co-branded credit card programs, further expanding the options available to EaseMyTrip’s users.
Hyperface’s platform supports brands in launching, managing, and scaling credit card programs, aligning well with EaseMyTrip’s objectives. “We are excited to partner with Hyperface in our mission to deliver the best possible financial products to our customers,” said Rikant Pittie, Co-Founder of EaseMyTrip. This partnership is seen as a significant step in enhancing EaseMyTrip’s card offerings, ensuring a more seamless, value-driven experience for its users.
Hyperface’s Co-Founder & CEO, Ramanathan RV, expressed his commitment to providing innovative card solutions, highlighting this partnership as a step towards supporting EaseMyTrip’s growth in the global market.
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