Allied Blenders and Distillers Limited (ABD), one of India’s leading spirits companies, has launched a revolutionary product, ICONiQ Winter Whisky, under its International Grain Whisky category. This innovative blend is designed specifically to cater to the winter season, promising warmth, flavour, and indulgence.
Key Highlights:
- Category: Prestige Whisky Segment (International Grain Whisky)
- Launch Date: December 13, 2024
- Market: Initially launched in India, with plans for international expansion
- Unique Features: A blend of select Scotch Malts, Indian Grain Spirits, and winter-specific spices like Cinnamon, Clove, Nutmeg, Ginger, Pepper, and Cardamom.
Winter-Centric Innovation:
ICONiQ Winter Whisky is crafted to address the seasonal shift in consumer preferences from whisky to rum during the colder months, particularly in Northern, Eastern, and Central India. By incorporating spices known for their warming properties, the whisky delivers an enriched sensory experience, making it the ideal choice for winter gatherings and festive celebrations.
Bikram Basu, Chief Innovation and Strategy Officer at ABD, said,
“In India’s evolving spirits landscape, we see consumers becoming more experimental and bold in their choices. ICONiQ Winter Whisky is inspired by the shift in drinking habits during winter, offering a blend that redefines indulgence while keeping the season’s warmth in mind.”
Market Strategy and Packaging:
The launch aims to set a new standard in the prestige whisky segment by addressing consumer demand for seasonal and experiential spirits. The packaging reflects its premium positioning, highlighting its winter focus with elegant design elements that enhance its appeal.
Availability:
The whisky is currently available in India across authorized retailers and select regions, with a plan to expand to international markets in the near future.
With ICONiQ Winter Whisky, ABD continues to strengthen its portfolio, combining innovation with deep consumer insights, positioning itself as a leader in the premium spirits market.
