Bharti Airtel on Thursday announced a global-first partnership with Adobe to provide free access to Adobe Express Premium to its entire customer base of 360 million users across India.
Under the initiative, Airtel customers will be able to use Adobe Express Premium — an AI-powered design and content creation platform worth around Rs 4,000 per year — at no cost for one year. The offer is available to mobile, Wi-Fi and DTH customers and can be accessed through the Airtel Thanks App, without requiring any credit card details.
What Adobe Express Premium offers
Adobe Express Premium allows users to create high-quality social media posts, marketing materials, short videos, invitations and other digital content quickly and easily. The platform includes professional templates, AI-powered background removal, image generation tools, video editing features, premium stock assets, more than 30,000 fonts and 100GB of cloud storage.
The app supports English, Hindi, Tamil and Bengali, making it accessible to users across regions. Adobe Express also includes templates designed specifically for Indian festivals, weddings and small businesses.
Airtel and Adobe comments
Siddharth Sharma, CEO – Connected Homes and Director – Marketing at Bharti Airtel, said the partnership aims to empower millions of Indians with advanced creative tools.
He said the initiative would help students, creators, small businesses and professionals produce quality content without needing prior design experience.
David Wadhwani, President, Digital Media at Adobe, said the collaboration would help expand India’s growing creator economy by giving people easy access to professional creative tools.
Who benefits from the partnership
According to the company, the offering is designed to support a wide range of users, including content creators, students, consumers and small businesses. Users can design social media ads, posters, resumes, presentations, invitations and videos quickly, helping save both time and costs.
The free Adobe Express Premium access will be valid for one year, subject to terms and conditions.
