
Bharti Airtel has recently informed exchanges that the company introduced India’s first network-based, AI-powered spam detection solution, drastically solving the issue of spam calls and messages for its customers.
A first-of-its-kind solution by a telecom service provider in the nation, the tool will notify users in real-time of any suspected spam calls or SMSes. The solution is free and will be automatically activated for all Airtel customers without them needing to make a service request or download an app.
The free, auto-activated solution uses a dual-layer protection system, with filters at both the network and IT system levels. The AI technology, which was developed in-house, analyzes a variety of factors to detect suspected spam, including usage patterns, call frequency and duration.
This effort aligns with the Indian government’s allocation of 10-digit numbers with the prefix 160 for service and transactional calls from authorized entities. Airtel’s decision is a key step toward reducing spam issues in the telecoms industry.