Blue Dart’s premium service renamed “Bharat Plus” amid Indida vs Bharat row

Blue Dart said that the rebranding is part of its efforts to “strengthen its brand identity and better connect with customers across India.”

India’s top courier and logistics company, Blue Dart, has changed the name of its Dart Plus service to “Bharat Dart.” The new name more accurately conveys the service’s extensive geographic coverage and dedication to offering consumers a dependable and cost-effective means of sending packages across India.

Beginning on October 1, 2023, the new name will be in use. The rebranding, according to Blue Dart, is a part of its attempts to “strengthen its brand identity and better connect with customers across India.”According to the statement, which was obtained by Business Today, “Blue Dart Express Limited invites all stakeholders to join on this transformative journey as the company continues to connect Bharat to the world and the world to Bharat.”


The business also stated in the filing that “Bharat Dart is a time-sensitive delivery service, backed by speed, security, and handling with value-added features and benefits like complete visibility on last mile through a robust system and easy payment options.”

According to the announcement, “Bharat Dart is poised to redefine express logistics in India by providing unmatched speed, coverage, and support for businesses of all sizes.”

Bharat Dart: What is it?

A door-to-door delivery service is provided by Bharat Dart for packages weighing up to 30 kilogrammes. Within certain cities, the service has a 24 hour guarantee for delivery, and 48 hours for the rest of India. In addition, Bharat Dart provides a number of value-added services, including tracking, insurance, and cash on delivery.