Amazon Pantry ranks first on YouGov’s retail ranking 2021 followed by Big Bazaar & DMart

Amazon Pantry received the highest index score of 27, placing it first on the ranks. It was followed by Future Group’s chain of hypermarkets Big Bazaar, which received a score of 21.1.

YouGov, an international Internet-based market research and data analytics firm, released its annual Retail Rankings for 2021 on Tuesday, October 19. Amazon’s online supermarket store Amazon Pantry topped the list that tracks the brand salience of grocery retailers across India.

The YouGov rankings were based on an index score given to each online or offline grocery brand. The score measures the overall health of the brand based on various criterions such as average impressions, quality, value, customer satisfaction, customer recommendation and reputation in the market over the course of 12 months. 

Advertisement

Amazon Pantry received the highest index score of 27, placing it first on the ranks. It was followed by Future Group’s chain of hypermarkets Big Bazaar, which received a score of 21.1. Avenue Supermart’s DMart retail chain placed third on the list. 

Commenting on the performance of offline grocery brands Big Bazaar and DMart, YouGov stated that the keen dedication of both brands to provide an inexpensive range of products might aid in establishing their position among the price-conscious consumers as they battle the pandemic. 

DMart was followed by Flipkart’s e-grocery brand Flipkart Supermart while Tata Digital-owned e-retailer Big Basket placed fifth on the ranking with an index score of 17.1.

Other brands to enter the ranking over the last year include Reliance Smart, e-grocery store Grofers and retail chain Spencer’s, which came in at the eighth position followed by the brand’s own subsidy Nature’s Basket which ended up at the ninth place. 

The 2021 rankings indicate a rise of e-grocery and e-retail stores as the pandemic nudged consumers towards online shopping platforms over the last year. The pandemic also resulted in a decline in the growth of modern trade stores as consumers shifted over to community or online stores to satisfy their needs. 

Moreover, the competition in the country’s retail trade has expanded due to consolidations in the sector. In just this year, Reliance Industries was approved to buy the retail and wholesale assets of the Fortune group, while Tata Group acquired a majority stake in e-grocery retailer Big Basket.