In a first-of-its-kind initiative in the Indian telecom sector, Bharti Airtel has announced a strategic partnership with quick commerce platform Blinkit to deliver SIM cards to customers’ doorsteps within just 10 minutes. This service, launched on April 15, 2025, is currently live across 16 Indian cities and aims to simplify and fast-track mobile network onboarding.
As per the press release, customers can now order a SIM card — whether prepaid, postpaid, or ported via MNP — through Blinkit and get it delivered in minutes for a nominal fee of ₹49. Activation is seamless through Aadhaar-based eKYC, with the entire process designed to be completed from the comfort of home.
The service is currently operational in Delhi, Gurgaon, Faridabad, Sonipat, Ahmedabad, Surat, Chennai, Bhopal, Indore, Bengaluru, Mumbai, Pune, Lucknow, Jaipur, Kolkata, and Hyderabad. Airtel plans to expand this service to more cities in the near future.
Siddharth Sharma, CEO of Connected Homes and Director of Marketing at Bharti Airtel, stated, “Simplifying customer lives is central to everything we do at Airtel. We are thrilled to partner with Blinkit for 10-minute SIM card delivery.”
Albinder Dhindsa, Founder and CEO of Blinkit, added, “To save customers time and hassle, we’ve collaborated with Airtel to ensure quick SIM deliveries and easy activation through self-KYC.”
This partnership aligns with Airtel’s digital-first strategy and Blinkit’s 10-minute delivery promise, bridging convenience and connectivity in a fast-paced market.
Disclaimer: This initiative requires customers to activate the SIM within 15 days of delivery. Assistance is available via the Airtel Thanks app or the customer helpline.
