Gurugram-based start-up, Slurrp Farm, on Wednesday, raised $2 million in a Series A round from Fireside Ventures, Mint reported. This start-up offers healthy snacks and mealtime options for young children.
Fireside is a multi-stage venture fund investing across the early growth stages of the business with a focus on consumer brands. Kanwaljit Singh, founder and managing partner, Fireside Ventures has joined Slurrp as a board member.
“We wanted to bring onboard institutional investors who truly understand the need for inflexion and real change in the health food market. We have been in touch with Fireside since the very inception of our journey and this is the right time in our journey for us to seek growth capital. They have the DNA, tremendous insight, and proven history to help grow challenger FMCG brands like us,” said Shauravi Malik and Meghana Narayan, co-founders, Slurrp Farm.
Slurrp Farm, which started four years back, plans to deploy the funds raised for product innovation, marketing, and increasing inventory to cater to the increasing demand. The brand is also looking to strengthen its team and fortify direct-to-consumer channel.
The start-up is aimed at delivering high-quality packaged food for children with plans of expanding in new cities within India and expanding their geographical footprint in the UAE.