Smart Bathroom Market is Projected to Reach US$18.1 Billion by 2030, Registering a CAGR of 11.8% | Persistence Market Research

New York, Jan. 24, 2024 (GLOBE NEWSWIRE) — Smart Bathroom Market Overview:

The smart bathroom market has witnessed significant growth in recent years, driven by advancements in technology and the increasing demand for convenience and automation in the home environment. A smart bathroom refers to a bathroom equipped with connected devices and technologies that enhance user comfort, safety, and efficiency. The global smart bathroom market is forecast to expand at a CAGR of 11.8% and thereby increase from a value of US$8.3 Bn in 2023, to US$18.1 Bn by the end of 2030. These technologies encompass a wide range of features, including smart toilets, automated faucets, sensor-based lighting, and intelligent mirrors. The market’s growth can be attributed to the rising awareness of smart home solutions, coupled with the desire for a more luxurious and personalized bathroom experience.


The smart bathroom market has experienced robust expansion, with a considerable increase in its size. As of the latest available data, the market was estimated to be worth billions of dollars, and it is expected to continue its upward trajectory in the coming years. Factors contributing to this growth include the increasing adoption of IoT Internet of Things technologies, rising disposable incomes, and the growing interest in home automation.

One of the driving forces behind the market’s growth is the rising aging population. Smart bathrooms offer features such as automated shower controls, anti-slip flooring, and built-in emergency alert systems, making them appealing to seniors looking to maintain their independence while ensuring safety. Additionally, the trend of wellness and self-care has led to the incorporation of features like smart mirrors with health tracking capabilities and aromatherapy shower systems, further fueling market expansion.

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Key Market Statistics:

Report Coverage  Details 
Market Revenue 2023 US$8.3 billion
Projected Market Value (2030F)  US$18.1 billion
Global Market Growth Rate (CAGR 2023 to 2030)  11.8 %  
Forecast Period  2023-2030
No. of Pages  199 Pages 
Market Segmentation 
  • Product
  • Application
  • Region
Regions Covered  North America; Latin America; Europe; South Asia & Pacific; East Asia; The Middle East & Africa. 
Key Companies Profiled 
  • Jacuzzi Brands, LLC
  • Villeroy & Boch AG
  • Signature Hardware (Ferguson Enterprises, LLC)
  • Pfister (Spectrum Brands, Inc.)
  • Kraus USA Plumbing LLC
  • Delta Faucet Company
  • Moen Incorporated
  • Kohler Co.
  • Duravit AG
  • Roca Sanitario, S.A

Technology Trends in the Smart Bathroom Market:

IoT Integration: The integration of IoT technology plays a pivotal role in the development of smart bathrooms. It allows various bathroom fixtures and accessories to connect and communicate with each other and with the user’s smartphone or home automation system. This enables users to control water temperature, lighting, and other functions remotely, enhancing convenience and energy efficiency.

Voice Control: Voice-activated devices and virtual assistants like Amazon’s Alexa and Google Assistant have become an integral part of smart bathrooms. Users can control various bathroom functions, such as adjusting water temperature, playing music, or dimming lights, simply by issuing voice commands.

Smart Toilets: Smart toilets have gained popularity due to their advanced features, including heated seats, bidet functionality, and self-cleaning capabilities. Some models also feature sensors that monitor health indicators through urine analysis, providing users with valuable health insights.

Sensor Technology: Sensor-based faucets, lighting, and toilets are increasingly prevalent in smart bathrooms. These sensors detect the presence of a user and respond by automatically turning on or adjusting the settings, promoting water conservation and reducing the spread of germs.

Augmented Reality (AR) Mirrors: AR mirrors are equipped with technology that allows users to virtually try on clothing or makeup, check their posture, or access information like weather forecasts while getting ready in the bathroom. This technology enhances the overall grooming experience.

Energy Efficiency: Energy-efficient technologies are a growing trend in smart bathrooms. LED lighting, low-flow fixtures, and smart thermostats help conserve energy and reduce utility bills while contributing to environmental sustainability.

Market Drivers for the Smart Bathroom Market:

The smart bathroom market is experiencing rapid growth due to several key drivers that are reshaping the way consumers perceive and interact with their bathrooms.

Increased Focus on Home Automation: The growing trend towards home automation and smart homes is a significant driver of the smart bathroom market. Consumers are increasingly looking for integrated solutions that provide convenience and efficiency throughout their homes, including the bathroom.

Aging Population: With an aging global population, there is a heightened demand for products that cater to senior citizens’ needs. Smart bathrooms offer features like grab bars, sensor-based safety systems, and easy-to-use controls, making them particularly appealing to this demographic.

Wellness and Self-Care Trend: The wellness and self-care movement has driven the adoption of smart bathroom technologies. Features such as aromatherapy showers, health monitoring mirrors, and spa-like experiences cater to individuals seeking relaxation and well-being in their daily routines.

Water Conservation and Energy Efficiency: Concerns about environmental sustainability and the rising cost of utilities have led consumers to seek smart bathroom solutions that reduce water consumption and energy waste. Low-flow fixtures, sensor-based controls, and energy-efficient lighting are all contributing to this driver.

Technological Advancements: Continuous innovations in technology have made smart bathroom products more affordable and accessible to a wider range of consumers. As technologies such as IoT, voice control, and augmented reality mature, they become integral components of the modern smart bathroom, driving market growth.

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Key Players in the Smart Bathroom Market:

Kohler Co.: Kohler is a renowned player in the smart bathroom market, offering a wide range of smart toilets, faucets, and other bathroom fixtures. Their products often feature voice control and connectivity with smart home ecosystems.

TOTO Ltd.: TOTO is a global leader in sanitary ware and bathroom technology. They have introduced innovative smart toilets with features like bidet functionality, self-cleaning capabilities, and health monitoring.

Moen Incorporated: Moen is a prominent manufacturer of bathroom faucets and fixtures, with a strong presence in the smart bathroom segment. Their products include touchless faucets, smart shower systems, and voice-activated controls.

Roca Sanitario S.A.: Roca is a well-established player in the bathroom solutions industry, offering a range of smart bathroom products such as sensor-based faucets and touchless flush toilets.

Delta Faucet Company: Delta Faucet is known for its innovative bathroom and kitchen fixtures. They offer smart bathroom solutions, including touchless faucets and shower systems with digital controls.

LIXIL Group Corporation: LIXIL, through its subsidiary American Standard, offers smart bathroom solutions with a focus on water conservation and hygiene. Their products include sensor-based faucets and toilets.


High Initial Costs: One of the primary challenges facing the smart bathroom market is the relatively high initial costs associated with smart fixtures and technologies. Consumers may hesitate to invest in these products due to the perception of elevated expenses, limiting market adoption.

Privacy and Security Concerns: Smart bathroom devices are connected to the internet and often collect personal data. This raises concerns about privacy and data security. Manufacturers must implement robust security measures to address these apprehensions.

Compatibility Issues: Interoperability and compatibility between different brands and devices can be a challenge. Consumers may face difficulties integrating products from various manufacturers into a cohesive smart bathroom ecosystem.

Limited Consumer Awareness: Despite the market’s growth, many consumers remain unaware of the benefits and capabilities of smart bathrooms. Raising awareness and educating consumers about the advantages of these technologies is essential.


Global Market Expansion: The global smart bathroom market is poised for significant expansion, offering ample opportunities for manufacturers and suppliers. Emerging economies with a growing middle class represent untapped markets for smart bathroom products.

Innovative Technologies: Opportunities abound for the development of cutting-edge technologies in the smart bathroom sector. Companies can explore advancements such as AI-driven personalized experiences, water and energy-saving solutions, and enhanced user interfaces.

Health and Wellness Integration: Integrating health and wellness features into smart bathrooms, such as health monitoring devices and fitness tracking, presents a promising opportunity. As health-consciousness grows, these features can appeal to a broader consumer base.

Customization and Personalization: Offering customizable and personalized smart bathroom experiences can be a competitive advantage. Tailoring products to individual preferences and needs can attract consumers seeking unique and luxurious bathroom solutions.

Global Market Comparison:

When comparing the global smart bathroom market, several regions exhibit distinct characteristics:

North America: North America, particularly the United States, is a leading market for smart bathrooms. High disposable incomes, a tech-savvy population, and a strong home automation culture have driven adoption. The region benefits from a mature ecosystem of manufacturers, retailers, and service providers.

Europe: Europe is another significant market for smart bathrooms, characterized by a strong focus on energy efficiency and sustainability. European consumers value eco-friendly features and luxury, making it an attractive market for innovative smart bathroom products.

Asia-Pacific: The Asia-Pacific region, including countries like China, Japan, and South Korea, is witnessing rapid growth in the smart bathroom market. Rising urbanization, a burgeoning middle class, and a growing awareness of smart home technologies are propelling market expansion in this region.

Middle East and Africa: The Middle East, with its affluent consumers, is showing increasing interest in smart bathrooms. The desire for luxury and opulence in home environments aligns well with the concept of smart bathrooms. Africa, while smaller in scale, presents opportunities for growth as well.

Latin America: Latin America is an emerging market for smart bathrooms, with rising disposable incomes and a growing demand for convenience and luxury. Manufacturers are increasingly targeting this region to capitalize on its potential.

Competitive Landscape in the Smart Bathroom Market:

The competitive landscape of the smart bathroom market is marked by intense rivalry among key players striving to innovate and capture a substantial share of the market. Major manufacturers such as Kohler Co., TOTO Ltd., Moen Incorporated, Roca Sanitario S.A., and Delta Faucet Company compete to offer cutting-edge smart bathroom solutions. These companies continuously invest in research and development to introduce new features and improve product performance.

Startups and tech companies are also entering the market, introducing innovative products and disrupting traditional bathroom fixtures with smart alternatives. The competition extends beyond hardware, with software developers and platform providers creating ecosystems to enhance user experiences and interoperability among smart bathroom devices.

Future Outlook for the Smart Bathroom Market:

The future of the smart bathroom market appears promising, with sustained growth anticipated. As technology continues to advance, and consumer preferences shift toward convenience, wellness, and sustainability, the smart bathroom market is poised to expand further. Key trends shaping the future of the market include increased integration with artificial intelligence (AI), enhanced personalization, and greater emphasis on energy efficiency and environmental sustainability.

The adoption of AI-driven features, such as voice-controlled smart mirrors and health monitoring systems, will make smart bathrooms more intuitive and user-friendly. Personalization will become a central theme, allowing users to customize their bathroom experiences, from lighting and temperature to entertainment and wellness routines.

Furthermore, the market is likely to see greater integration with smart home ecosystems, enabling seamless connectivity with other smart devices and enhancing overall home automation. The growth potential extends globally, with emerging markets in Asia-Pacific and Latin America presenting significant opportunities for market expansion.

Market Segmentation:

The smart bathroom market can be segmented into several categories based on product types and technologies. Key segments include:

Smart Toilets: This segment includes toilets with features like bidet functionality, self-cleaning capabilities, and health monitoring sensors.

Smart Faucets and Showers: Faucets and shower systems equipped with touchless controls and water-saving features fall under this category.

Smart Mirrors: Smart mirrors often incorporate features like augmented reality (AR) for virtual try-ons, health tracking, and personalized information display.

Smart Lighting and Ventilation: Lighting systems and ventilation solutions equipped with sensors and automation for energy efficiency.

Smart Bath Accessories: Accessories such as smart scales, towel warmers, and automated soap dispensers that enhance the overall smart bathroom experience.

Smart Bathroom Software and Ecosystems: Platforms and applications that enable connectivity, control, and personalization of smart bathroom devices.

Collaborations and Partnerships in the Smart Bathroom Market:

Collaborations and partnerships play a pivotal role in the growth and development of the smart bathroom market. As the industry evolves, companies are increasingly seeking synergistic relationships with other firms to enhance product offerings, expand market reach, and improve customer experiences. Here are some notable collaborations and partnerships within the smart bathroom market:

Manufacturers and Technology Providers: Collaboration between bathroom fixture manufacturers and technology companies is common. Manufacturers often partner with tech giants to integrate voice assistants like Amazon Alexa or Google Assistant into their products, enabling voice-controlled smart bathroom fixtures.

Home Builders and Smart Home Integrators: Homebuilders are forming partnerships with smart home integrators to offer comprehensive smart home packages, including smart bathrooms, as part of new home construction projects. These collaborations simplify the installation process and provide homeowners with integrated, seamless smart home experiences.

Plumbing and Electrical Contractors: Plumbers and electricians are partnering with smart bathroom product manufacturers to ensure proper installation and maintenance of these sophisticated fixtures. This collaboration ensures that customers have a seamless and reliable experience with their smart bathroom devices.

Retailers and Manufacturers: Retailers often collaborate with manufacturers to offer exclusive smart bathroom product lines. These partnerships create opportunities for consumers to explore and purchase the latest smart bathroom innovations through trusted retail channels.

Cross-Industry Partnerships: Cross-industry partnerships, such as those between bathroom fixture manufacturers and health technology companies, are emerging to create wellness-focused smart bathroom solutions. These partnerships aim to incorporate health monitoring features into bathroom fixtures, promoting overall well-being.

Recommendations for Businesses in the Smart Bathroom Market:

Invest in Research and Development: To stay competitive in the smart bathroom market, businesses should allocate resources to research and development. Continuously innovating and improving product features will keep offerings relevant and appealing to consumers.

Forge Strategic Partnerships: Consider forming strategic partnerships with technology providers, home builders, and retailers to expand market reach and enhance product offerings. Collaborations can help leverage each partner’s strengths to create holistic smart bathroom solutions.

Focus on Interoperability: Ensure that smart bathroom products are compatible with popular smart home ecosystems and platforms. Interoperability enhances the user experience and encourages customers to invest in a comprehensive smart home setup.

Educate Consumers: Invest in educational initiatives to raise consumer awareness about the benefits and capabilities of smart bathrooms. Clear communication and demonstrations can help dispel misconceptions and generate interest.

Prioritize Data Security and Privacy: With increasing concerns about data security, prioritize robust security measures to protect customer data collected by smart bathroom devices. Building trust is crucial in maintaining long-term customer relationships.

Customization and Personalization: Emphasize the ability to customize and personalize smart bathroom experiences. Providing users with options to tailor settings, such as lighting, temperature, and health tracking, can enhance customer satisfaction.

Sustainability and Energy Efficiency: Consider integrating sustainability features, such as water-saving technologies and energy-efficient lighting, to appeal to environmentally conscious consumers. Promote these eco-friendly aspects of smart bathrooms.

Global Expansion: Explore opportunities for global market expansion, particularly in emerging economies where the adoption of smart home technologies is on the rise. Tailor products and marketing strategies to suit regional preferences and needs.

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