L’OCCITANE presents ‘Forgotten Perfumery Plants: Fragrance Revelation for Innovation’ at the 2022 World Perfumery Congress

Advertisement

GENEVA, June 23, 2022 /PRNewswire/ — Pascal Portes, who leads the R&D department of the fragrance and natural ingredients division at L’OCCITANE en Provence will speak at the 2022 World Perfumery Congress in Miami Beach, Florida, June 29th to July 1st.  Pascal Portes will present ‘Forgotten Perfumery Plants: Fragrance Revelation for Innovation’, 8 a.m. to 8:30 a.m. EDT Thursday, June 30th.

L’OCCITANE en Provence at the 2022 World Perfumery Congress in Miami Beach, Florida

For centuries, a multitude of plants have been used to create perfumes, which have been largely forgotten over time. Today, these forgotten perfumery plants represent an intriguing source of innovation in the development of natural raw materials. L’OCCITANE en Provence has collaborated with the Chemistry Institute of Nice, France, and the International Perfume Museum in Grasse, in an R&D project that not only revives precious historical heritage but offers insights into the link between ingredient sourcing and biodiversity regeneration.

‘As Nature is the largest R&D laboratory on the face of the earth, at L’OCCITANE, we’re like explorers who set off towards unknown lands with boundless enthusiasm, never knowing what we’re going to discover.’ – Pascal Portes

This unique R&D project seeks to rediscover and explore forgotten perfumery plants, and to evaluate the possibility of reintroducing them as present-day ingredients. Hundreds of books were studied, and a variety of experts were inter­viewed. Data was collected regarding identity, history, symbolism, uses, smell, medicinal properties, and hypotheses as to the reason plants may have been forgotten, and with the information obtained, a database containing more than eight hundred perfumery plants was created. The interest of L’OCCITANE en Provence to respect biodiversity led to a closer look into Hawthorn and Sweet Clover, both identified as forgotten perfumery plants, and each having ecological benefits in terms of biodiversity regeneration.

The Forgotten Plants project was researched and developed by:

P. PORTES, Laboratoires M&L, L’OCCITANE Group, A.S BOUVILLE, Institut de Chimie de Nice, CNRS, Université Côte d’Azur and Laboratoires M&L, J.C. LHOMMET, Laboratoires M&L, L’OCCITANE Group and X. FERNANDEZ, Institut de Chimie de Nice, CNRS, Université Côte d’Azur and K. DA FONTE, Institut de Chimie de Nice, CNRS, Université Côte d’Azur

MEDIA CONTACT 

[email protected] 

Photo – https://www.businessupturn.com/wp-content/uploads/2022/06/loccitane-presents-forgotten-perfumery-plants-fragrance-revelation-for-innovation-at-the-2022-world-perfumery-congress-1.jpg

Logo – https://www.businessupturn.com/wp-content/uploads/2022/06/loccitane-presents-forgotten-perfumery-plants-fragrance-revelation-for-innovation-at-the-2022-world-perfumery-congress-2.jpg

L’OCCITANE en Provence Logo

 

 

Disclaimer: The above press release comes to you under an arrangement with PR Newswire. Business Upturn takes no editorial responsibility for the same.

Subscribe to our newsletter
Subscribe to our newsletter
Sign up here to get the latest news delivered directly to your inbox.
You can unsubscribe at any time