In-House vs Digital Marketing Agency: Which is Better for YOUR Business?

Today, it is important for you to place your business in the best position possible to be successful. There are a lot of tasks that you have to complete in order to get your business off the ground. In addition to designing quality products and services, you also have to make sure people know about them. You may have the best products and services in the world; and however, if people do not know about your business, you are going to have a hard time selling them. That is why marketing and branding are so important. At the same time, should you work with an in-house marketing team? Or should you partner with a digital marketing agency? There are several important factors you should keep in mind.

An overview of an In-House Marketing team

Advertisement

First, it is important to take a closer look at an in-house marketing team. Also referred to as your traditional marketing team, this means that you are hiring your own marketing professionals to handle the marketing requirements of your business. These are individuals who are hired and trained by your company. Instead of outsourcing your marketing needs to a specialized third party, you are hiring your own professionals.

If you want your in-house marketing team to be as effective as possible, you need to hire the right professionals. It can be a bit tedious to go through numerous applications and find the right people to run the marketing department for your company. Therefore, you need to think about what type of skills you are looking for, how big you want your marketing team to be, and what type of company culture you want to create.

There are several benefits that come with hiring an in-house marketing team. These include:

  • First, this is usually less expensive. If you are looking to save money, you may want to keep your team as small as possible. Hiring a digital marketing agency is usually more expensive than hiring one or two people; however, this can vary depending on exactly what you were looking for.
  • Next, if you hire an in-house marketing team, you are going to have total creative control. Because your employees work for you, you will tell them exactly what you are looking for.
  • Finally, you reduce the chances of having a conflict of interest. Your employees are working towards your goals, specifically. If you have an agency, there may be opposing judgments that can be difficult to resolve

On the other hand, there are several drawbacks you need to consider as well. Specifically, the people you hire for your in-house marketing team may not be as experienced as you would like. They also may not have the right skills for the job. As a result, you may not get the results you were looking for. It is important to weigh the benefits and drawbacks of an in-house marketing team before you make a decision regarding whether this is right for you. That way, you can place the right professionals around you to run your marketing strategy.

Consider a Digital Marketing Agency

Another approach is to hire a digital marketing agency. During the past few years, this has become more popular. Instead of having to worry about hiring your own marketing team for your business, you can partner with a digital marketing agency that specializes in advertising and branding. By partnering with a third party, you will have experienced professionals who can handle and promote your marketing efforts. These companies will be able to develop a strong strategy, implemented, track it, and promote your business through multiple advertising channels. Furthermore, a lot of digital marketing agencies have connections throughout the industry that can help you grow your business.

There are a handful of benefits that come with hiring a digital marketing agency. These include:

  • A digital marketing agency usually has access to the latest resources, helping you build a strong marketing strategy for your company.
  • Because these are experienced professionals, they will make sure the job is done on time. They have a lot of experience balancing multiple projects at the same time. They will walk with you through every project from start to finish.
  • A lot of digital marketing agencies have access to creative professionals and tools. They will use this dynamic energy for the benefit of your business, bringing a fresh new perspective to your company. They may think of ideas you have not thought of.
  • Of course, they will also provide you with access to the professional connections they have in their field. These connections may be able to help you make inroads in your industry.

On the other hand, partnering with a digital marketing agency can be expensive. It may take them a little while to get familiar with your brand. You will also be sacrificing some degree of control over your content, and they are going to be in control of your marketing strategy. You should also make sure that your digital marketing agency has the time to focus on your brand. They may have a lot of other clients as well. Overall, hiring a digital marketing expert or considering local SEO marketing packages could be the right move for your company.

Have You Decided that You Need to Work with a Digital Marketing Agency to Meet Your Goals? Contact the Professionals at BizIQ today to get Started

If you think that a digital marketing agency is right for you, you need to find the right team to help you. That is where our team enters the picture. We are BizIQ, and we would be happy to provide you with plenty of time when it comes to your marketing strategy. Our professionals will work with you individually, helping you figure out how we can best align our services to meet your needs. If you would like to learn more about how we can help you grow your business, please give us a call today! It would be our honor to work with you.