{"id":766,"date":"2023-09-30T16:10:21","date_gmt":"2023-09-30T10:40:21","guid":{"rendered":"https:\/\/asia.businessupturn.com\/?p=766"},"modified":"2023-09-30T16:10:21","modified_gmt":"2023-09-30T10:40:21","slug":"can-gios-birds-nest-a-potential-global-sensation-awaits-branding","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/asia\/southeast-asia\/vietnam\/can-gios-birds-nest-a-potential-global-sensation-awaits-branding\/766\/","title":{"rendered":"C\u1ea7n Gi\u1edd\u2019s Bird\u2019s Nest: A potential global sensation awaits branding"},"content":{"rendered":"<p>Experts have highlighted the need for coordinated efforts among government departments, production entities, and e-commerce platforms to elevate the brand value of C\u1ea7n Gi\u1edd\u2019s agricultural specialties. Over the past decade, C\u1ea7n Gi\u1edd has become renowned for its high-quality bird\u2019s nest products, boasting superior quality compared to similar offerings from other regions. The district houses 459 bird-raising establishments, producing an estimated 14.96 tonnes of nests annually, valued at approximately VN\u0110250 billion.<\/p>\n<p>C\u1ea7n Gi\u1edd\u2019s diverse agricultural portfolio includes shrimp, oysters, cockles, clams, pineapple fish, bird nests, mango, and salt, amounting to over 140,000 tonnes per year. Notably, C\u1ea7n Gi\u1edd\u2019s mangoes, bird nests, and pineapple fish have secured trademark registration certificates, with oysters and nipa palm syrup soon to follow suit.<\/p>\n<p>With 18 OCOP-certified products, including 12 four-star items and six three-star products, C\u1ea7n Gi\u1edd is preparing documents for an additional 20 products, including various bird nest products, dried seafood items, and tourism offerings. To propel C\u1ea7n Gi\u1edd\u2019s products onto international platforms, authorities are working on swiftlet-raising establishment codes to facilitate bird nest exports.<\/p>\n<p>Collaborative efforts between HCM City\u2019s Department of Industry and Trade, Department of Agriculture and Rural Development, and e-commerce giant Tiki are underway to promote C\u1ea7n Gi\u1edd\u2019s products through the One Commune One Product program. To further enhance C\u1ea7n Gi\u1edd\u2019s bird nest brand, a closed production process, supply chain control, and quality standardization are essential. The global bird\u2019s nest market, valued at over $8 billion, presents a significant opportunity, with Vietnamese bird nests recognized for their exceptional quality and higher pricing in comparison to similar products from other nations. With C\u1ea7n Gi\u1edd\u2019s impressive offerings, the district\u2019s bird\u2019s nest products are poised to emerge as a strong brand representing both the city and Vietnam on the global stage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experts have highlighted the need for coordinated efforts among government departments, production entities, and e-commerce platforms to elevate the brand\u2026<\/p>\n","protected":false},"author":399,"featured_media":767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vietnam"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/posts\/766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/users\/399"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/comments?post=766"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/posts\/766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/media\/767"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/media?parent=766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/categories?post=766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/tags?post=766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}