Gyukaku, a prominent yakiniku chain, has ignited a social media storm with its latest promotional campaign offering women a 50% discount on all-you-can-eat courses from September 2 to 12, 2024. The campaign, intended to celebrate Gyukaku\u2019s participation in the \u201cTOKYO GIRLS COLLECTION\u201d event at Saitama Super Arena, is causing a significant controversy.<\/p>\n
Announced on August 30, the promotion is available to female customers who are official app members and make a reservation in advance. The discount applies to both the \u201cGyukaku Course\u201d and the \u201cKankan Course\u201d but is limited to Mondays through Thursdays. The campaign was met with enthusiasm on social media platforms, receiving over 100,000 likes by September 1. Many women welcomed the initiative, sharing their excitement and plans to visit Gyukaku.<\/p>\n
However, the promotion has sparked substantial criticism, particularly from male users. Critics argue that the discount discriminates against men and contradicts modern principles of gender equality. Comments such as \u201cThis is discrimination against men\u201d and \u201cIt is unacceptable to separate services by gender\u201d have flooded social media. The backlash extends to some female users who worry that such promotions could exacerbate gender divisions.<\/p>\n
Gyukaku defended the campaign by explaining that it was designed to cater to consumer preferences for affordable luxury dining. The company pointed out that, historically, women tend to order fewer meat plates than men, which they believe justifies the discount. The debate reflects broader concerns about gender-based pricing in the service industry and highlights ongoing discussions about equality and fairness in promotional practices.<\/p>\n
Despite the controversy, Gyukaku remains committed to the campaign, which is set to run across all its locations starting September 2.<\/p>\n","protected":false},"excerpt":{"rendered":"
The campaign was met with enthusiasm on social media platforms, receiving over 100,000 likes by September 1.<\/p>\n","protected":false},"author":387,"featured_media":35516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[20569,20385,337,20570],"class_list":["post-35515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-japan","tag-gyukaku","tag-saitama-super-arena","tag-tokyo","tag-tokyo-girls-collection"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/posts\/35515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/users\/387"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/comments?post=35515"}],"version-history":[{"count":1,"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/posts\/35515\/revisions"}],"predecessor-version":[{"id":35517,"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/posts\/35515\/revisions\/35517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/media\/35516"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/media?parent=35515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/categories?post=35515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/asia\/wp-json\/wp\/v2\/tags?post=35515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}