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Yandex’s data shows that Vietnam ranked as the most searched Asian country by Russian users, following China and Thailand. The report indicates a 57% increase in search queries from Russia and a 48% rise from other countries within the CIS region, signaling a strong desire to explore Việt Nam's diverse attractions.
The remarkable increase in visitor numbers was notably influenced by school holidays in East Asia and Europe, which contributed to a notable rise in arrivals from these regions. The influx of tourists comes as Japan continues to recover from the pandemic's impact on global travel. As of July, Japan has seen over 21 million visitors this year, placing it on track to exceed the pre-pandemic annual record of 31.9 million set in 2019.
In a significant turnaround, Japan experienced a tourism resurgence in 2023, welcoming a staggering 25 million tourists—the highest number since 2019.