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Japan issues megaquake alert: tourism and supplies hit hard

The JMA's new alert, issued in response to a recent powerful earthquake off Miyazaki Prefecture, marks the first time such an advisory has been issued. This precautionary measure has had immediate and far-reaching impacts on Japan’s tourism sector. In Kotohira, Kagawa Prefecture, home to the renowned Kotohira-gu shrine, the Kotohira Hot Springs Kotosankaku inn has seen around 50 room cancellations for the period of August 10 to 17. The inn’s sales manager expressed disappointment, noting a surge in bookings earlier this year