Japan’s summer heatwave boosts sales of cooling products and alters retail strategies
Among the standout performers are portable air conditioners, or spot coolers, which have seen a 26% rise in sales at Cainz hardware stores compared to last July. These compact units, which are favored for their ease of use and lack of installation requirements, are particularly popular in areas like kitchens and dressing rooms, which often lack fixed air conditioning systems. Additionally, Cainz has reported a 250% increase in sales of multifunctional umbrellas that double as parasols, with those marketed toward men experiencing a staggering 300% rise.