Image Credits: VietNam News
Vietnam is gaining traction as a top travel destination in Asia, particularly among Russian and CIS tourists, according to a recent Yandex Ads report. The country’s breathtaking landscapes, rich cultural heritage, and affordability have contributed to a significant uptick in international interest, especially during the second quarter of this year.
Yandex’s data shows that Việt Nam ranked as the most searched Asian country by Russian users, following China and Thailand. The report indicates a 57% increase in search queries from Russia and a 48% rise from other countries within the CIS region, signaling a strong desire to explore Việt Nam’s diverse attractions.
Key cities like Nha Trang, Phú Quốc, Hà Nội, HCM City, Đà Lạt, and Đà Nẵng are particularly popular, with Nha Trang experiencing an impressive 130% surge in interest. These locations are celebrated for their stunning natural beauty, pleasant tropical climates, and a wide range of unique experiences that appeal to travelers.
Thu Nguyễn, business development manager of Yandex Ads in Việt Nam, noted the significant opportunities for Vietnamese tourism to cater to the growing Russian market. By targeting the right demographics, local businesses can enhance their reach and engagement.
The report also highlights that about 15 million Russian and CIS tourists tend to prefer social and family-oriented trips, often traveling in groups with partners, children, or friends. Wealthier individuals from this demographic typically spend over $2,300 per person on international trips, often lasting one to two weeks or more.
Coastal destinations, particularly favored for their tropical climates and water activities, align well with Russian-speaking tourists’ preferences. They often seek a blend of relaxation and active pursuits, showing a growing interest in alternative accommodations like apartments and villas over traditional hotels.
Women aged 25-44 with disposable income are the primary demographic driving travel interest in Vietnam, underscoring the importance of tailored, high-quality travel itineraries. Yandex Ads encourages Vietnamese travel agencies and operators to align their offerings with emerging trends to effectively tap into this lucrative market.