Image Credits: nippon.com
As the Liberal Democratic Party (LDP) presidential election approaches on September 27, candidates are leveraging social media to connect with voters and enhance their public profiles. The nine contenders are crafting personal narratives to appeal to the electorate, each using digital platforms in unique ways.
Foreign Minister Yoko Kamikawa, 71, shared a video on X (formerly Twitter) on September 14, depicting herself in an apron preparing onigiri (rice balls). She highlighted her family tradition and the difficulty of perfecting the shape of the rice balls, emphasizing her respect for Japan’s rice-producing regions. Kamikawa’s post not only showcases her culinary skills but also her appreciation for agricultural work, resonating with voters who value traditional industries.
In a different approach, former Chief Cabinet Secretary Katsunobu Kato, 68, addressed online mockery of his hairstyle through a YouTube video posted on September 13. Known for his stiff hair, Kato featured a behind-the-scenes look at his grooming routine with his daughter. The video offered a personal touch, showing Kato’s struggles with his hair and his daughter’s reactions, humanizing him and engaging viewers through relatable family moments.
Digital Minister Taro Kono, 61, took to TikTok on September 13 for a food review of fried horse mackerel from his hometown of Hiratsuka. Kono’s video, where he enthusiastically sampled the dish, highlighted local cuisine and added a personal endorsement of regional specialties, aiming to connect with voters through shared cultural experiences.
Former Secretary-General Shigeru Ishiba, 67, used Instagram to unveil a new campaign poster on September 7. His gentle expression and interaction with the poster were intended to soften his public image, countering perceptions of him as overly stern. Ishiba’s approach involved a lighthearted presentation, suggesting voters might find his new look more approachable.
Lastly, House of Representatives member Toshimitsu Mogi, 68, was featured in a light-hearted post by supporter Takako Suzuki on September 13. The post depicted Mogi enjoying a bowl of ramen, humorously detailing his initial reluctance to order a full serving. This candid portrayal aimed to build rapport through everyday moments.
These varied social media strategies illustrate the candidates’ efforts to enhance their appeal and connect with voters in a more personal and engaging manner, each tailoring their approach to reflect their unique personas and policy focuses.