Image Credits - Tolo news
In a crucial development aimed at enhancing the tourism sector in Afghanistan, Qudratullah Jamal, Deputy Director of Tourism, Financial, and Administrative Affairs at the Ministry of Information and Culture, engaged in a pivotal meeting with a representative from the PTS World Tourism Organization. The discussion centered around a new initiative designed to bolster the skills of ministry employees in delivering high-quality services related to tourism, hospitality, and guest experience.
The capacity-building program discussed in the meeting between Qudratullah Jamal and the PTS World Tourism Organization represents a strategic effort to enhance Afghanistan’s tourism industry. Historically, Afghanistan’s tourism sector has faced challenges due to political instability and security concerns, which have limited its growth potential. However, with a focus on rebuilding and promoting its rich cultural heritage and natural attractions, the Afghan government is keen on revitalizing this sector.
The PTS representative articulated a clear vision for the project, emphasizing the need for a comprehensive capacity-building program tailored to the unique needs of Afghanistan’s tourism sector. The goal is to equip employees with the basic skills and knowledge to improve the overall quality of services offered to tourists, thereby enhancing the country’s reputation as a desirable travel destination.
In response to the proposal, Jamal expressed strong support for the program, highlighting its potential benefits for the ministry’s staff. He underscored that the initiative aligns with the Ministry of Information and Culture’s goals of fostering professional growth among its employees and elevating the standard of services provided.
This collaboration between the Ministry of Information and Culture and the PTS World Tourism Organization marks a significant step forward in Afghanistan’s efforts to develop a robust tourism industry. By focusing on the professional development of its workforce, the ministry aims to ensure that the country’s tourism sector can cater to the needs of international visitors.