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In a strategic move driven by warming diplomatic ties between China and the Middle East, a growing number of Asia-based wealth managers are establishing offices in Dubai. This trend is fueled by the anticipation of heightened demand from clients seeking geographical diversification, with Dubai positioning itself as an increasingly attractive financial hub in the Gulf region.
One notable player in this wave of expansion is Noah Holdings, a leading Chinese wealth manager overseeing approximately $23 billion in client assets. The company is poised to obtain a business license in Dubai by the end of this year, according to Qing Pan, its Chief Financial Officer. The Dubai office is envisioned to cater to Chinese entrepreneurs venturing into the Middle Eastern market, reflecting a broader strategy to align with the growth of clients’ wealth and facilitate wealth management on a local level.
In remarks made by Pan, it is observed that a considerable number of Chinese entrepreneurs are actively exploring new markets and diversifying their supply chains. The excitement generated among them by the opportunities in the Middle East resonates with a larger trend. Dubai, amid its post-COVID economic rebound, neutral political stance, ease of conducting business, and tax-free status, has become a magnet for affluent individuals from diverse regions.
The United Arab Emirates (UAE) has introduced incentives such as the ‘golden visa’ system, further enhancing its appeal. Last year, Dubai launched a ‘family wealth centre’ to assist affluent individuals and businesses in navigating cultural issues and governance challenges. These factors, combined with a favourable business environment, have led to an increasing number of Western wealth managers, including Swiss private bank Lombard Odier, expanding their presence in the region.
Traditionally, Hong Kong and Singapore have been the preferred offshore wealth hubs for rich individuals in Asia. However, the growing interest in diversification and exposure to new investment opportunities has prompted some clients to explore other markets. Despite a global decrease of 3.3% in the number of high-net-worth individuals (HNWI) in 2022, the Middle East experienced a 2.8% increase in its HNWI population during the same period, as reported by Capgemini’s 2023 wealth report.
The UAE witnessed the highest net inflow of millionaires globally in 2022, and this trend is expected to persist, with an estimated net inflow of another 4,500 in 2023, according to data from Dubai-based wealth and immigration adviser Henley & Partners. Riding on this momentum, firms like Singapore-based Farro Capital and Hong Kong-based Landmark Family Office have recently established offices in Dubai, with plans for further expansion in the region.
As geopolitical considerations gain prominence in investment decisions, Dubai’s recent regulatory initiatives, including the regulation of virtual assets and the ‘golden visa’ system, have further elevated its appeal. The Middle East is increasingly becoming a focal point for wealth managers seeking to navigate the evolving landscape of global finance and capitalize on emerging opportunities.