‘Krishi Sakha’ app launched by Bharti AXA General Insurance

Advertisement

A new app called the ‘Krishi Sakha’ app has been launched by Bharti AXA General Insurance to act as a special app designed specifically to cater to the requirements of the farmers in the country and provide them with guidance which will help them adopt best farming practices thereby making them more efficient.

The ‘Krishi Sakha’ app will provide the farmers with customized information about crops and their requirements which will increase the farmers’ competency when they have to make agricultural decisions about their crop. It will contain all the information about the scientific ways of farming, crop cultivation, sowing, and harvesting.

The app will also play the role of a multipurpose shopping app including all crop insurance-related information and deliver innovative and customized solutions and curated crop advisories by experts to help them protect their crops and increase the overall farming productivity.

It will also provide the farmers with information related to weather forecasts, market and crop prices and government schemes related to insurance and agriculture, land unit conversion calculator, news about forthcoming events, crop calendar, information library for better crop cultivation, informational videos, chat bots for queries, agri-solutions, and language flexibility making it a very versatile app.

Apart from that, the app will also provide a portal for the Pradhan Mantri Fasal Bima Yojana (PMFBY) for crop insurance related information.

This app has been launched as an extension to the its campaign called ‘Fasal Ka Bima Bohot Zaroori Hai’ which aimed at increasing the awareness among farming communities about the importance of crop insurance. Last year, Bharti AXA General Insurance, which received a Rs 800 crore crop insurance mandate from Maharashtra and Karnataka insuring farmers under the PMFBY.

Subscribe to our newsletter
Subscribe to our newsletter
Sign up here to get the latest news delivered directly to your inbox.
You can unsubscribe at any time