Bartronics India Limited on Monday said its board has approved a strategic investment to acquire a 51% stake in AYOU, a fresh produce brand operated by Shree NagaNarasimha Pvt. Ltd. (SNN), marking the company’s formal entry into organised agri trade.
In a regulatory filing under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, Bartronics said the acquisition is part of Project Avio Agritech, its long-term initiative to build an integrated agritech and agri-commerce platform.
AYOU is a Bengaluru-based organised fresh produce aggregation and processing company that sources fruits and vegetables directly from farmers, farmer producer organisations (FPOs), mandis and collection centres. The company undertakes grading and processing before supplying to major quick commerce and modern retail platforms.
AYOU currently works with several large organised retail and quick commerce players, including Blinkit, Zepto, Swiggy Instamart, BigBasket, Ninjacart and More Retail, positioning it as a key supply partner in the fast-growing quick commerce ecosystem.
The company operates a 6,000 sq. ft. processing and grading facility in Bengaluru with a capacity of up to 900 tonnes per month, supported by sourcing hubs and collection centres across multiple agricultural belts. Bartronics noted that while demand from organised buyers has remained strong, AYOU’s growth has so far been constrained by working capital and scale limitations.
With Bartronics’ investment, the companies expect to expand aggregation volumes, enhance processing capacity and improve trade cycles. The funding is also expected to enable the addition of new stock keeping units (SKUs) and a shift towards higher-margin, processing-led product categories.
Beyond domestic operations, Bartronics and AYOU are jointly evaluating export-led opportunities, with Dubai being assessed as a potential strategic base for agri exports, particularly for premium fruits and vegetables. The companies are also exploring selective imports of dry fruits and exotic produce into India, with Singapore and other international markets under consideration as part of a longer-term roadmap.
Commenting on the development, N. Vidhya Sagar Reddy, Managing Director of Bartronics India Limited, said the investment represents a practical, execution-led step in the company’s agritech journey. He added that AYOU brings an established operating platform with strong off-take relationships across quick commerce and modern retail, allowing Bartronics to scale alongside an existing demand base while building capabilities in aggregation, value addition, exports and agri-commerce over time.
AYOU is led by co-founders K. Ramagopal and Anand Kumar, who bring experience in agri supply chains, producer engagement and sustainability-focused operations. The company has positioned itself as a reliable aggregation and processing partner for organised trade customers.
Bartronics said that with this transaction, Project Avio Agritech has moved from strategy articulation to on-ground execution, creating a scalable base across organised fresh produce, processing and agri trade.
Bartronics India Limited operates primarily as a financial inclusion and rural fintech infrastructure company, supporting public sector banks and regional rural banks through its corporate business correspondent network and technology-enabled operating model.
Disclaimer: This article is based on information disclosed by the company to stock exchanges. The views and forward-looking statements, if any, are those of the company and do not constitute investment advice.
